Marketing Plan - 2531 Words

Table of Contents: * Outline_______ ___________________________________________3 * Introduction_______________________________________________4 * Objectives____ ____________________________________________ 5 * SWOT Analysis_____________________________________________6 * Marketing Mix______________________________________________7 * Conclusions ________________________________________________8 * Bibliography _______________________________________________9 * References ________________________________________________10 Outline: A. introduction: First of all my topic will be about promoting a drink that is new in the Market and which will be drink in my pub and soon in the supermarket†¦show more content†¦However, the marketing communications objectives set in the plan is to sell this product and let it be the first in market by making people drink it and come to my pub to enjoy and have fun and try my new product. And the final question will be: Will it be a good idea to produce this drink while opening my new pub or it will be a failure strategy? what is the impact of our competitors on our sales and in our new product? First of all my topic will be about promoting a drink that is new in the Market with new brand name (Alcobom) and which will be drink in my pub and in Lebanese supermarket and stores. The product that we have chosen to do our research on is mixing kind of alcohol with an energy drink with new brand name (Alcobom). I will produces and sell this new energy drinks. It specializes in adult’s drink. The company and brand are new to the market. In order to provide a useful plan, the target segment has been identified and defined, a SWOT analysis has been carried out for the brand and organization, and marketing communications objectives have been set. The plan identifies the target market through segmentation variables. Finally the marketing communications objectives will be set in the final section. In order to develop a sufficient marketing communications plan, it is necessary to first know the target market that marketing messages will be directed toward. And this could be approved by developing a sufficient marketing communications plan, it isShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

Analysis of Four Strategies to Keep from Losing Out to Chains

The blog in the Oregon Business magazine, 4 strategies to keep from losing out to chains is a shortened guide to effectively marketing a small business despite large chain businesses being in direct competition. One misconception about why small businesses fail is the idea that lower prices offered by chains, is one of the reasons they succeed and small businesses fail. He used an example of a successful Oregon business, â€Å"Voodoo Donuts† to demonstrate that a small business can build a strong customer base and become profitable, despite having higher prices than chain competitors. (Beck. Nov. 2013) some people think that small businesses are doomed to fail and believe the use of price dropping by chains as the reason for their failure.†¦show more content†¦In addition, as he points out, â€Å"expectations are somewhat subjective.† (Beck) and, like many people, I can attest to the fact that if I get poor service at a business, it is highly unlikely that I wi ll go back again. Strategy 3 is, â€Å"Expand Variety† Of all the strategies Beck offers, this one seems to be the trickiest. He points out that a company can have too few choices, or too many choices of product, both of which can drive customers away. Employing the correct marketing strategy is essential here as, â€Å"Expanding your offerings in the right way and to the proper degree will drive value for your customers.† (Beck. Nov. 2013) The last strategy, strategy 4 that Beck lists is â€Å"Enhance Experience,† although this is not related to product but rather the physical environment, and how a customer is treated while visiting your business, it is what â€Å"can be the difference between succeeding and going out of business.† (Beck. Nov. 2103) If a business engages in looking for new ways to improve its customers service by training its employees to have strong customer service skills they can generate return customers thereby increasing their profitability. Although Beck does not go into the financial side of owning and operating a small business, his suggestions can be implemented so that a small business can build a strong following. They may not be able to offer lower prices as most large chains can, but can offer aShow MoreRelatedMarketing Analysis : The Cotton On The Largest Clothing Group Of Australia And New Zealand Essay1418 Words   |  6 Pageswell as elevated apparel range CO by itself. (cottononfoundation, 2015) Part A Product Portfolio Analysis: Product portfolio is a study of a particular product by which a company see its market performance. This management involves an analysis of consumer behaviour to determine how to expand with new products and how you can improve profitability by removing products with low performance or losing money. To manage the product portfolio, the company has to do some important things which have toRead MoreSwot Analysis : Pricing Decisions1088 Words   |  5 PagesPricing †¢ Reports used for pricing decisions were, market update, industry outlook, pricing report, conjoint analysis, test market, decision criteria, tradeoff report and mfr. sales report †¢ Customer willingness to pay was crucial in the decision making †¢ For Allround, after period 1, it was decided to keep the price constant at $5.49 based on customer perception and the conjoint analysis. Also, during initial replays, effort to increase the price resulted in significant dip in net income and stockRead MoreStrategic Plan Analysis - Ups1688 Words   |  7 PagesStrategic Plan Analysis Ââ€" UPS History of UPS UPS is the world s largest package delivery company and is headquartered in Atlanta, Georgia. The company was started in 1907 by James (Jim) Casey at the age of nineteen. Jim Casey borrowed $100 from a friend and started the American Messenger Company in Seattle, Washington. Despite stiff competition, the company did well because of Jim s strict policies: customer courtesy, reliability, round-the-clock service, and low rates. He used the slogan:Read MoreUPS Strategic Plan Analysis Essay1667 Words   |  7 PagesUPS Strategic Plan Analysis History of UPS UPS is the worlds largest package delivery company and is headquartered in Atlanta, Georgia. The company was started in 1907 by James (Jim) Casey at the age of nineteen. Jim Casey borrowed $100 from a friend and started the American Messenger Company in Seattle, Washington. Despite stiff competition, the company did well because of Jims strict policies: customer courtesy, reliability, round-the-clock service, and low rates. He used the slogan: BestRead MoreThe Microwave Oven For Customers Who Are Visually Impaired Or Are Blind1500 Words   |  6 Pagesafford the microwave and should have at least a high school education. Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model When a company develops a new product there will always be some kind of threat. Porter’s Five Forces Model addresses these; from Competitive Rivalry (Direct Competition), Threats from New Entrants, Threats from Buyers, Threats from Suppliers, and Threats from Substitutes. Competitive Rivalry The threat to competitive rivalry is moderate. Any companyRead MoreHome Depot Case Analysis1674 Words   |  7 PagesINTRODUCTION Home Depot enjoyed high growth of revenues and profits in the period 1978-2003. From 7 mio USD of revenues in 1979 to 64,8 bn in 2003. Revenue growth was generated mainly due to external growth coming from mergers and acquisitions. Home Depot has four product categories: Building and Remodeling, Home Dà ©cor and Organizing, Outdoor Living and Tool and Hardware. Company went through some structural changes when in 2000 first non funder Bob Nerdelli became the CEO of the company. NerdelliRead MoreKotler Chapter 1 Introduction to Marketing Summary1828 Words   |  8 Pagesand build strong customer relationships in order to capture value from customers in return. The Marketing Process can be represented by a simple five-step model. In the first four steps, companies work to understand consumers, create customer value, build strong customer relationships. In the final step, companies reap the rewards of creating superior customer value. By creating value for customer, they in return capture value from consumers in the form of sales, profits, and long term customer equityRead MoreMarketing Functions Of Ulta And Sephora Essay1493 Words   |  6 Pagesactions, and set goals in order for advertisement to have good effect on the company. Therefore, this paper will discuss advertising strategies and marketing functions of Ulta and Sephora. To advertising could be expected good effect, companies must first select a system and elaborate action, set goals. Therefore, in this paper we consider the advertising strategy. Good advertising messages are especially important for today s high cost and saturation of advertising medium. Average consumer hasRead MoreDominos Online Case Analysis1701 Words   |  7 Pages3/1/2012 JU-CMS CASE ANALYSIS ASSIGNMENT 1 AND METHODOLOGY – Assignment - 1 | Ashish Solanki Case Analysis and Methodology – Assignment 1 DOMINOS PIZZA Dominos Pizza, Inc. is an international pizza delivery corporation headquartered in Michigan, United States of America. It was founded in 1960, Dominos is the second-largest pizza chain in the United States and has over 9,000 corporate and franchised stores in 60 countries. Jubilant FoodWorks Limited, a Jubilant BhartiaRead MoreReport On Explanation Of Tesco2064 Words   |  9 PagesBusiness: Concepts, Skills and Contexts Student ID: 9128889 Table of Content Introduction 1.1 Background 1.2 Objectives Financial Performance Trend Analysis Market Share Trend and Profitability Analysis Porter’s Strategies on Tesco 4.1 Tesco and Aldi case overview 4.2 Comparison on Tesco and Aldi strategies Conclusion Bibliography 1. Introduction 1.1 Background Tesco PLC is a multinational grocery headquartered in England. It is the third-largest retailer

Management and Business for Exploration Company - myassignmenthelp

Question: Discuss about theManagement and Business Context for Exploration Company. Answer: Introduction In the present business environment it is essential for any company to have proper understanding of the ways in which they are doing their business. Companies also need to understand the capabilities it has and the structure it is following. Firms also need to calculate the risk factors that are associated with their business so as to make plans for eliminating it (Van Der Aalst, La Rosa Santoro, 2016). They also need to make sure that they take decision that may help in enhancing their organisational performance. Organisations have different kinds of functions so as to achieve their business strategies. Inpex Australia is one of the largest oil and Gas Company in Australia. It deals in the business of exploration and production of Oil and Gas. This report highlights the organisational structure of the Inpex Australia as well as the internal and external environment surrounding their business. It also illustrates about the risk that is faced by the Inpex and the steps that are taken by them to improve their performance. Organisational structure of Inpex A company must have an organisational structure that can support the business it is dong (Schermerhorn, Davidson, Poole, Woods, Simon McBarron, 2014). It must support its mission and Vision. Inpex is an organisation that is having vision to become a global leader in international oil and gas Exploration Company by the means of sustainable growth. More than 2000 workers are employed under the project named Ichthyns LNG in the Australian location. There are leaders at the top most of the company and the lower levels there are various departments that help them in managing their work efficiently. Leaders consist of Board of directors below which there is an executive committee. Each department has managers that checks and assign the duties to lower level of the employees as per their skills. Apart from this there are many other departments present in the company having different kinds of roles like maintaining CSR, compliances committee, information security committee etc. These depart ments have the role of watching every other department under them or parallel to them. External and internal forces that impacts their business There are several internal and external forces that are impacting the business of Inpex Australia. It is crucial for the company to understand their impact on their business so as to take steps for avoiding it (Griffin Pustay, 2012). Some of the external forces that may impact their business are as follows: Political: There are many political ties that are breaking and coming up in many parts of the world. This has affected the business of Inpex and the oil prices and the tax rates are always dependent in the political relations between the two nations. The policies regarding the extraction and production of oil and gases have changed in Australia which is directly or indirectly affecting the business of the firms. Economic: In various parts of the world economic instabilities can be noticed. This also had the effect on the Australian economy (Maylor, Blackmon Huemann, 2016). This has forced the companies to make sure that they have proper economic policies to ensure higher profits. The slowdown in the American market and the poor performance of European economy has resulted in many kinds of loses for the company. Social: Society is changing and so is their demand. This change in the demands has forced companies to change their operational mechanism. Requirement of the oil and gas have increased. This has provided an excellent chance for the cited companys growth. Technological: Many new kinds of technologies are coming up in the oil and gas extraction. This is forcing the oil and gas firms to make advancements in technologies at regular intervals of time. It will help the firm in staying ahead of their competitors. Environmental: Various governments all around the world have forced the companies to embed an operational mechanism that favours the environment. New environmental policies all around the world have forced the leaders of Inpex Australia to think about the sustainable production of oil and gases. Competition: The competition in the industry has risen to alarming level and hence it has become difficult for the companies like Inpex Australia to attain higher growth rates. Many new firms have come up in the field of renewable energy which is an alternative of the non-renewable energy sources (Marschan-Piekkari Welch, 2011). Inpex Australia also needs to invest heavily on the technologies related to the renewable resources. Internal forces Increasing demands of employees: The demands of the employees especially who are working at the off-shore sites have increased considerably (Singh, 2012). As employee satisfaction is important for Inpex Australia hence companies have to fulfil these. In the increasing price war this is becoming burden on the financial assets of the firm. Resources: Maintaining the quality of resources they have in a major challenge especially in terms of human capital they have. Inpex Australia has to invest a lot on the training program so as to maintain the quality of operations. Diversity management: Inpex Australia has employees from various parts of the world. Managing such diversity at the workplace is a challenge for the company. It is essential for the firm to make sure that they have excellent policies that help them in managing such a diverse workforce or otherwise it may result in poor performance for the employees (Bryman Bell, 2014). Risks that is confronting the business There are several kinds of risks that are confronting the business of the firms (Chalmeta Palomero, 2011). It is essential that company understand these risks and takes actions to remove these. Increasing inflation: Inflation rates have increased in many parts of the world (Carroll Buchholtz, 2014). This has forced Inpex Australia to sell their products at higher prices. In the increasing competition this is a major challenge for the company. Limited amount of natural resources: The amount of natural resources is limited and hence these are getting depleted at very faster rate. In such situation company needs to have a sustainable business plan for the utilisation of resources. Shift towards the renewable resources: Companies are advancing towards the use of renewable resources. This has increased the risk for Inpex Australia as they have to think about moving towards renewable resources which can be very costly for the firm. Business practice decisions that enhance organisational performance There are many types of decisions that are made by the management of Inpex so as to enhance the performance of the organisation. This has also forced the companies to make sure that they enhance their organisational performance. Training: They have used many kinds of training sessions for their employees. This helps them in increasing the skills and capabilities of their employees (Wheelen Hunger, 2011). It also helps the company in increasing efficiency and performance of their employees. Operational management: The operational management of the company has been very useful. They have been using the strategies like lean production etc. to enhance the efficiency of the workplace which directly affects the operational management of Inpex Australia. Quality: They have been using quality management tools like Six sigma and TQM for maintaining quality of their products and services. This helps them in competing with other rivals in terms of quality they delivers. Cross cultural development program: They are using this program for managing diversity at the workplace. This program was highly beneficial for managing the diversity at the workplace. Functions within Inpex that will help them in achieving its strategy There are various functions within the organisation which will help in achieving their set strategies. Some these functions are as follows: Human resource management: This function within the organisation has a very important role in managing the diversity which is essential for the growth of the firm. HRM helps in increasing the productivity of the employees (David, 2011). Marketing: It is an essential function within an organisation that has many kinds of role. The most important role of marketing unit is to promote the brand name of the company. It helps in enhancing the sale of the companys products which is necessary for their long term growth (Inpex Corporation, 2018). Research and development: This function within Inpex Australia has the role of making research which was necessary for the growth of the company. This helps in making sure that company keeps itself ahead of other competitors in the market. It is necessary for bringing innovation at the workplace. It will also play very crucial role in shifting towards renewable energy resources. Information and communication technology: This department has the role of managing all the communication mediums as well as the other technologies related to IT. This helps them in bringing efficiency in the work process. Finance: This department plays a very vital role in achieving strategies of the company. Since implementation of any strategy totally depends on their financial constraints. Hence this department has the role of managing financial assets which is necessary for achieving their strategy. Conclusion From the above report it can be concluded that Inpex Australia has a much managed organisational structure that helps them in conducting all their operations smoothly. There are many internal and external forces that are surrounding the business of Inpex Australia. This has forced the company to make plans that could help in changing these factors in the favour of the company. Apart from this there are several risk confronting the business of the firm. Inpex Australia is taking many kinds of decisions that may help in enhancing their performance. Apart from this there are many functions within an organisation that may help in achieving the strategy. References Bryman, A., Bell, E. (2014).Research methodology: Business and management contexts. Oxford University Press Southern Africa. Carroll, A., Buchholtz, A. (2014).Business and society: Ethics, sustainability, and stakeholder management. Nelson Education. Chalmeta, R., Palomero, S. (2011). Methodological proposal for business sustainability management by means of the Balanced Scorecard.Journal of the operational research society,62(7), 1344-1356. David, F. R. (2011).Strategic management: Concepts and cases. Peaeson/Prentice Hall. Griffin, R. W., Pustay, M. W. (2012).International business. Pearson Higher Ed. Inpex Corporation, (2018) About Inpex. [Online]. Retrieved from: https://www.inpex.co.jp/english/company/organization.html. Marschan-Piekkari, R., Welch, C. (Eds.). (2011).Rethinking the case study in international business and management research. Edward Elgar Publishing. Maylor, H., Blackmon, K., Huemann, M. (2016).Researching business and management. Palgrave. Schermerhorn, J., Davidson, P., Poole, D., Woods, P., Simon, A., McBarron, E. (2014).Management: Foundations and Applications (2nd Asia-Pacific Edition). John Wiley Sons. Singh, P. K. (2012). Management of business processes can help an organization achieve competitive advantage.International Management Review,8(2), 19. Van Der Aalst, W. M., La Rosa, M., Santoro, F. M. (2016). Business process management. Wheelen, T. L., Hunger, J. D. (2011).Concepts in strategic management and business policy. Pearson Education India.

My Own Choice To Die Essays - Holocaust Literature, Night

My Own Choice To Die English Comp II February 4, 1999 One quiet summer afternoon I lay gazing into the big, blue sky watching the clouds form into immense moving objects that catch my eye for a second. I saw everything from birds to alligators and occasionally a car or bus. While staring at the sky in a world of my own I heard a clamor coming from the front of the house. I turned over on my stomach peering through the tall pampas grass that landscapes our backyard. I lay gazing through the grass as if I was a jungle cat searching for its next victim. I could not see anything so I faced the sky, once again, and enjoyed the sights and sounds of summer. I was in a daydream when I opened my eyes to see a young redheaded girl with skinned up and pig tails peering down upon me. Most of my friends would have run off yelling, girl alert or cooties but I just sat there in the soft turf grass in a daze. From that second on I believe that both of would be friends for a lifetime. April moved into the vacant house th at was two houses to the east of my house. It was a tall, two-story house in which I could see the entire house from my bedroom window. We spent our days together exploring the woods, riding bikes, and catching bugs. Our families were very close and often said that the two of us were like brother and sister. One calm summer night April and I climbed to the top of the garage and lay on our backs staring at the thousands of stars in the black summer sky. The garage wasn't tall; in fact, it was perfect because we could sit up there without worrying about sliding off. That night we talked about everything that was on our minds. I will never forget that night because it was so beautiful outside. The tree frogs and crickets were performing their evening melodies, and the man on the moon was looking down upon us. After talking for nearly an hour we decided that it was time we should head home. I walked April to her house because I she had to be home before I did. As I was leaving April gua ranteed me that she would be over first thing in the morning to start our day of fun. I was so excited that I ran home, chasing fireflies and skipping through the neighbor's yard. After getting 'tucked in,' the process where my mother wraps my blanket around me and tucks them under my body, I was ready for bed. The only thing I could think of that night was all of the fun things that we were going to do that next day. I left my window open so I could listen to the sounds of summer while trying to fall asleep. I awoke early that morning to hear loud sirens and to see flames towering above the elm trees that grew throughout our neighborhood. I jumped out of bed and ran through the living room bursting out of the front door to see that the flames were coming from April's house. I didnt even bother to put shirt or shoes on; I was just worried about April. The neighborhood was lit up by the fire trucks lights, and the flames emerging from her house. I sprinted towards her house to see th at it was totally engulfed by now. The fire fighters were trying their hardest to suffocate the flames but the water was not working. The heat was almost overpowering, but I knew I had to see if she was all right. When I started to run I as tackled from behind by someone. I started screaming out her name, April, April! The man who was holding me down said, There is nothing you can do son. I wiggled and squirmed to get free but it was no use. Between the powerful heat and his strength I slowly lost my energy. I lay in the grass watching the flames slowly decimate their two story house. The thick, dark smog coming from